Customer Loyalty Consulting

It is five times cheaper to keep a customer than to get a new one. And referrals from loyal customers, aka word of mouth, are the most effective form of marketing there is. Are you ready to grow your business by increasing loyalty in your customer base?

I’ve been researching, writing and helping clients grow their customer loyalty for the last 20 years. I coined the term “customer evangelism” with my first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. And I pioneered the concept of online loyal engagement with my research on the 1% Rule from my book, Citizen Marketers: When People are the Message. My book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics has changed the way companies think about building a community of passionately loyal customers.

Let’s get started on building more loyalty in your customer base! 

Which situation best describes you?

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Loyalty Coaching Call

Together, we'll determine where to start. After a 30-minute exploratory call, we'll assess what your company's needs are, and how best to get you on the path to developing a strong customer loyalty strategy.

$495/hour. Discounted call packages available.

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Customer Loyalty Audit

Curious about the status of your customer base? Through my audit process, we will uncover the current status of your customer evangelism.

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Customer Loyalty Strategic Plan

Ready to get to work on building your community of passionately loyal customers? We’ll work on developing a Customer Loyalty Strategic Plan. You’ll walk away with a clear idea of what you need to do, and an Action Roadmap to follow as you grow.

Don’t see what you’re looking for?

If you are looking to create more loyalty in your customer base, there is only one person you need to call: Jackie Huba. Jackie worked with us to create the Discovery Educator Network (a global community of educators passionate about teaching with digital media) from the ground up. Her research, creative ideas and thoughtful guidance was invaluable in helping us build and sustain a community of loyalists that not only is still growing after twelve years but has become one of our biggest assets and competitive advantages.
— Coni Rechner, Senior Vice-President, Discovery


  1. Fill out the form below.

  2. We’ll set up a call to talk about your needs.

  3. We’ll find what program works best and start working!

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