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Jackie Huba is the author of four best-selling books, including three on customer loyalty. Her book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics was hailed by Publishers Weekly as “a thought-provoking, well-executed look at one of the biggest music sensations of this generation” that “deconstructs Gaga’s strategies and offers advice on how to Gaga-ize any business.” Jackie coined the term “customer evangelism” with her first book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her research on highly engaged customers led to the theory of the “One Percenters,” a small but very influential part of one’s customer base, outlined in her book Citizen Marketers: When People are the Message. Her latest book, which helps people be more fearless in their lives, is Fiercely You: Be Fabulous and Confident by Thinking Like A Drag Queen, which was endorsed by none other than the top drag queen in the world, RuPaul. Jackie is also a Forbes.com contributor, a sought after keynote and TEDx speaker, and her work has frequently been featured in the media, such as The New York Times, BusinessWeek, and Fast Company. She is an 11-year veteran of IBM and resides in Austin.
Jackie Huba is the bestselling author of 4 books, including 3 on customer loyalty: Creating Customer Evangelists, Citizen Marketers and Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She is a TEDx speaker, a Forbes.com contributor, and her work has frequently been featured in the media, such as The Wall Street Journal, The New York Times, and BusinessWeek. She is an 11-year veteran of IBM and resides in Austin, Texas. Please give a warm welcome to Jackie Huba!