Jackie Huba is a dynamic keynote speaker, bestselling author and expert on customer loyalty and evangelism. She also knows a thing or two about drag queens. Read on for why companies like Disney, American Express, Whirlpool and SAP hire Jackie to inspire their teams.
Jackie Huba is the author of four best-selling books, including three on customer loyalty. Her book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics was hailed by Publishers Weekly as “a thought-provoking, well-executed look at one of the biggest music sensations of this generation” that “deconstructs Gaga’s strategies and offers advice on how to Gaga-ize any business.” Jackie coined the term “customer evangelism” with her first book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her research on highly engaged customers led to the theory of the “One Percenters,” a small but very influential part of one’s customer base, outlined in her book Citizen Marketers: When People are the Message. Her latest book, which helps people with self-confident issues, is Fiercely You: Be Fabulous and Confident by Thinking Like A Drag Queen, which was endorsed by none other than the top drag queen in the world, RuPaul. Jackie is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. A sought after keynote and TEDx speaker, her work has frequently been featured in the media, such as The New York Times, BusinessWeek, and Fast Company. She is an 11-year veteran of IBM and resides in Austin, Texas where she is the President of the Pittsburgh Steelers Fan Cub of Austin.