“We have had Jackie at a number of our events and she is always extremely popular. She brings amazing power to all of her presentations and is a true professional. All of our clients and employees love to listen to Jackie!”
–Kathryn Ferguson, Senior Director, Marketing, SAP Americas


the keynote experiece

Jackie knows that when you hire a speaker, you are looking for someone who can teach your audience new ways to work but also inspire them to make it happen. She believes that a keynote is not a talk done behind a lectern, but instead an interactive experience with your audience. She engages your audience with stories and lessons, often taking a hand held mic into the crowd and getting commentary from them. Jackie breaks the “fourth wall” by talking with your audience, not at them.


Where Jackie’s Spoken

Jackie has spoken at hundreds of conferences, company events, and association meetings. She works closely with event organizers to customize her presentation so it matches the needs, challenges and language of the audience and its industry.

Here’s a partial list of some of the company events at which she has delivered keynotes or workshops:



Loyalty Lessons from Lady Gaga
It’s not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Marketers have also been awed by her unconventional customer loyalty strategy. With 41 million Twitter followers and 63 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration.

Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the strategies businesses can apply in an engaging and interactive presentation based on the research from her new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.  They include:

  • Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.

  • Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.

  • Give them something to talk about. Whether by wearing a meat dress or ‘dying’ in a pool of blood onstage, she knows what will get people talking.

Creating Customer Evangelists
It’s the holy grail of marketing: customers who evangelize your product or brand to friends, colleagues and family with authentic emotion and conviction. They are customers who put their own reputations on the line and have nothing to gain except, perhaps, happiness from helping someone discover the joy of your brand. Recognizing and finding these elite customers who power your sales is a challenge for almost any organization. The cultural meme of “customer evangelism” that authors Jackie Huba and Ben McConnell conceptualized in their best-selling book Creating Customer Evangelists has spread to hundreds of organizations around the world that use it as a barometer of their marketing efforts. This entertaining and provocative presentation shares convincing evidence of why customer evangelists matter and how organizations can attract more of them using the right strategies and tactics.

Key takeaways:

  • The correlation between customer evangelism and revenue growth.

  • The 7 clues to understanding who your evangelists are.

  • The 4 strategies to create and embrace your customer evangelists.

  • Examples of how innovative companies today are nurturing and growing their customer evangelists.

The One Percenters

Who are the One Percenters? They are a business’ most loyal, most engaged customers. This core group of customers, in general, makes up about one percent of a customer base. These are the fanatical customers who spread the word about your product, create online content  and fan art, and organize other customers to collaborate online. Customer loyalty expert Jackie Huba will explain how this 1% may be very small part of the customer base, yet they have enormous influence in helping the business grow and recruiting new customers, online and offline.

Key takeaways:

  • Implications of focusing on customer acquisition to the detriment of existing customer loyalty.

  • Finding your One Percenters.

  • Best practices for engaging your One Percenters.

  • Examples of how leading companies are building programs to connect with their One Percenters.

How to Build a Fierce Brand: Lessons from Unexpected Places

In a world where obscurity is the enemy, smart businesses must stand out to be noticed. The most successful and creative brands take risks to create products and experiences worth talking about. Th bold, fierce brands inspire legions of loyal customer evangelists to spread the brand gospel to everyone they know. The problem is that most brands take a safe approach, trying to appeal to everyone, and exciting very few.

To truly innovate our brand building, to truly learn how to be fierce, we must look beyond the obvious sources and role models.  Jackie Huba has dedicated her career to finding inspiration and lessons from the most unexpected places. When it came to building fierce brands she dove head first into a world fully committed to creating fierce personas:  drag queens. Yes, drag queens! Jackie found that the art of drag is all about creating a fearless, unique character, or persona, and living that out on a stage. As Jackie immersed herself in the culture, she began to see how brands could learn a thing or two from drag queens on how to create bold, fierce brands personas that take risks, get people talking, generate loyalty, and stand out from the crowd. Jackie is a bestselling author, customer loyalty expert and (now) a female drag performer (yes, women can do drag!) She spent four years researching how drag queens build personas for her new book, Fiercely You. The unexpected lessons on building fierce personas will help you think differently about brand building.

Key takeaways: 

  • Be authentic: find what is unique about your brand and triple down on it.

  • Create shareable moments because obscurity is the enemy.

  • Take creative risks and don't listen to the haters.


Jackie's Tedx vancouver talk

This talk is based on her book, Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen. 


Reviews From Event Organizers

“Jackie Huba just blew our minds!”

“We have had Jackie at a number of our events and she is always extremely popular. She brings amazing power to all of her presentations and is a true professional. All of our clients and employees love to listen to Jackie!”
–Kathryn Ferguson, Senior Director, Marketing, SAP Americas

“Customer loyalty is a term often used but seldom understood how to achieve among our group of attendees. Jackie's use of Lady Gaga is brilliant, engaging and informative. Her delivery is powerful and entertaining. She had our group of women entrepreneurs captivated. Jackie’s ability to hone in on the strategies behind Gaga and other companies' success provided concrete examples our group could directly apply to their own businesses. Beyond that, Jackie was extremely personable and someone our attendees looked forward to talking with before and after her presentation. As a conference organizer, that's something we always hope for, but rarely see. Without any reservations, I recommend Jackie Huba to any group looking to better connect with their customers.”
–Holly Cline, conference planner, The POWER Symposium

“Jackie, I really can’t thank you enough! Your presentation was absolutely amazing. And you are such a great person. I appreciate you spending so much time with our group. They really can’t stop raving about you.”
–Jacquie Francisco, Managing Partner, The Brand Establishment

“We were also honored to have Jackie Huba speak to the Authority Insiders Forum. Jackie is a rockstar and knows customer loyalty like no one else. Her keynote brought a fresh, impactful and really fun message - thank you again, Jackie!”
–Rusty Shelton, Founder & CEO, Zilker Media

“We selected Jackie to speak at our Global Marketing Conference in Berlin. The presentation was fantastic and the feedback has been brilliant. This is a major event for us with over 200 of our major retail customers attending so the quality of the speakers is of paramount importance to the success of the event. Jackie took a fresh approach to the topic of loyalty and customer engagement. The presentation was energetic, fun, relevant and she managed to really draw the crowd into the whole event, which given there were attendees from more than 50 countries, was pretty incredible! We couldn’t be happier with the work Jackie did and would highly recommend her.”
–Seb Hill, TCC Global

“Jackie Huba was a wonderful addition to our program!  She energized a tough room, involved the audience in a meaningful way, and provided excellent, interesting content that left our attendees with some great take-aways.  I would not hesitate to have her back for another program and strongly encourage you to consider making Jackie a part of your next event.  We are now all Jackie Huba fanatics!”
–Eleanor Whitely, Executive Director, Women Business Leaders (WBL)

“As a keynote speaker for our annual summit, Jackie Huba was incredibly dynamic with such a great message on customer retention and building loyalty! I gained a completely different perspective on my current clients and how important it is to build ‘One Percenters!’ #hubaonepercenter
— Marci Payne, Vice President, First United Bank

“You ROCKED it. Best speaker session we’ve had to date – and we’ve had some top speakers come to Dell. Thank you for your energy, passion, analogies, and insights on how Dell can be more focused on the customer and delivering to our 1 Percenters.”
–Liz Bullock Brown, Dell

“Jackie is a dynamic and entertaining speaker, who delivers a wealth of incredible content with humor and style. I have been a fan of her writing and insights for years, but she truly brought it all to life (and brought down the house) at our recent WOMMA Summit in Las Vegas.”
–Suzanne Fanning, President of the Word of Mouth Marketing Association (WOMMA)

“Thank you for keynoting our conference. It was a smashing success starting with your amazing presentation!”
–Kiran Balladin, Canadian Marketing Association

“The information and insights you shared at our sales meeting were both interesting and inspiring. You gave our salespeople a renewed hands-on focus toward their customer communications. And your preparation was very thorough. It was impressive how you were able to relate to our brokers in their industry vernacular, and to speak to their situations knowledgeably.”
–Ron Brown, vice president of Foodservice Sales, C. H. Guenther/Pioneer

“The feedback we got on your presentation was sensational, and we're evangelizing about you already. Whoever invites you [to speak] is getting someone who does their homework and delivers big time.”
–Nora Nealis, executive director, National Cleaners Association

“Your presentation was absolutely perfect for the audience and the occasion. It had something for everyone, which was one of my goals for the series. You inspired several to sign up for the rest of the series, and the unsolicited feedback we've received so far calls your presentation 'the best program CABLE has ever had.'”
–Karen Williams, president, CABLE

“Jackie was a consummate professional, came well prepared -- even conducted pre-event interviews with attendees -- and delivered a great presentation that people loved. I strongly recommend her.”
–Bill Lee, president, Customer Reference Forum

“Thank you for a great presentation. Nothing but rave reviews from attendees and staff. You got the audience involved from the beginning; attendees connected immediately and stayed rapt throughout the conversation. You were fantastic!”
–John Capotosto, conference planner, American Bankers Association

“In the six years we've been having her speak at our events, Jackie has consistently delivered timely, insightful and entertaining thought leadership to audiences of CMOs and senior marketers from major brands around the country.”
–Keith Berlin, General Manager, The CMO & Digital Collective